The legend of Ferrari began with a man,

Giulio Ferrari, and with his dream of

creating a wine in Italy inspired

by the very finest French Champagne.

A skilled and painstaking enologist who

had studied at the prestigious

School of Viticulture in Montpellier,

Giulio created Ferrari in 1902, producing very few,

extremely select bottles at a prohibitive price,

but which were still never enough to satisfy

the demand of wine lovers. In 1952 Bruno Lunelli,

the owner of Trento’s best-known wine bar,

took over Ferrari from Giulio, who continued

to work in the winery until his death. Thanks to

meticulous labor in the winery combined with

his innate entrepreneurial verve, Bruno Lunelli

increased production until it reached a hundred

thousand bottles a year. In the decades that

followed, Bruno Lunelli’s sons, Gino,

Franco and Mauro, brought the company, which

produces exclusively Metodo Classico

sparkling wines, to the apex of quality and fame

- in other words, to the peak of excellence.