Ferrari bubbles were on stage, to general acclaim, on two separate occasions in Beijing, both regarding Ferrari, in the sense of the red sports cars. Labels from the Trentino winery were present on Tuesday 3rd November in one of the most luxurious hotels in the capital city, the Grand Hyatt, at the dinner that the Ferrari company from Maranello hosted for its Chinese customers. And two days later, Thursday 5th November, again the Ferrari bubbles were at the cocktail reception presenting Ferrari and Maserati’s new Beijing show-room.

For the first time Italian classic method sparkling wines have been chosen as bubbles of the month at Harrods in London: bubbles produced by Ferrari F.lli Lunelli spa. Each month Harrods, traditionally, promotes a historical and world famous trademark and now it is Ferrari’s turn. This means that the Trentino bubbles have a place of honour, as well as an exclusive window in that little paradise of all that is luxurious, which is Harrods of London. Italian producers of sparkling wines had been excluded from this extraordinary showcase, but now the protagonists are the well-known labels Ferrari Brut, Ferrari Perlé and Giulio Ferrari which, imported into Great Britain by Vinum, were immediately sold out. Being chosen as “Bubbles of the Month” has also given the Ferrari labels particular visibility in the Harrods catalogue, a couple of thousands of copies of which are sent to a very select clientele.

Ferrari bubbles are synonymous with excellence. So says WineReviewonLine, one of the most popular and highly rated US wine websites (www.wineReviewonLine.com)  describing two labels of the Ferrari winery, the Giulio Ferrari Riserva del Fondatore 1999 and the Ferrari Perlé 2002. Both made a very favourable impression on the website reviewers, as shown by the marks awarded: 95 for the Giulio Ferrari and 94 for the Ferrari Perlé, the highest marks ever seen for Italian bubbles. The marks were accompanied by very flattering reviews. One above all: Ferrari is excellence.

This evening should be framed and remembered as one of the most wonderful. And this was how many wanted to define the opening of Ferrari Spazio Bollicine in the Piazzetta of Porto Cervo, one of the most symbolic places for the glitterati. An evening made memorable for the beautiful people who attended, starting with the special guest, Claudia Andreatti, Miss Italia 2006, its refinement and the novelty of the cocktails that followed. Such as the Blooming Perlé, a fascinating combination of Ferrari Perlé and hibiscus, offered at the start of the evening and accompanied by delicacies created by Peter Brunel. The Blooming Perlé was followed by a jeroboam which was partnered by other delicacies, this time typical Sardinian products. And to end, two other cocktails, both with Perlé and Segnana grappa, with clearly allusive names and inspired by the characteristics of the distillate, elegant and aristocratic, Perl...ei (for her in Italian), while strong and masculine, Perl...ui (for him).

And the world leaders continue to toast with Ferrari. It will be the Trento Doc sparkling wine that starts all the official luncheons of G8 which will be held in L’Aquila. And it is again with Ferrari that the heads of state and government attending the summit will toast at the gala dinner which will conclude this historic meeting.
Symbol of excellence of the “made in Italy”, the Ferrari bubbles will never be absent from the great events of history. The Ferrari wine was there, for example, at the previous G8 held in Italy, eight years ago in Genoa. It sealed the solemn celebrations for the fiftieth anniversary of the Treaty of Rome, which was the first step towards the European Union and it accompanies all the toasts made with the guests of the Quirinal Palace.
Ferrari will not only appear in all the G8 luncheons. It has also been chosen as the official gift for the world leaders attending the summit: the Trentino winery has reserved for them the preview of the new vintage, the 2003, of the extremely rare Ferrari Perlé Nero. The sparkling wine will be partnered by the most Italian of distillates, the Solera Selezione grappa from the Segnana Distillery.  

According to the American experts, Trentodoc bubbles are great and the best of them are made by Ferrari. The opinions and scores expressed by Wine Enthusiast are so flattering for Ferrari that we cannot be anything but proud. We have to say that Wine Enthusiast is one of the most prestigious and diffuse wine magazines in the States. It is, to give you the idea, the second in the USA with regard to credibility and charisma: second only to Wine Spectator. In the latest issue, July 2009, Wine Enthusiast dedicated several pages to the Trentodoc sparkling wines and Ferrari also probably thanks, to a in-depth wine-tasting guided, several weeks ago, by Marcello Lunelli, vice-president and technical director of Ferrari. A real triumph, because all its labels taken into consideration by Wine Enthusiast have gained the approval and very high scores. To start with, and could not have been any other way, the Giulio Ferrari 1999 which with a score of 93 took first place. Preceding the Perlé 2002 and the Perlé Rosé 2003 which were awarded a score of 91 and the Ferrari Brut and Ferrari Rosé which were given 90, an extremely high score for labels that are so widespread.     

 

A Lunelli lectures at great US university to speak about Ferrari. This happened several days ago in Columbia University in the heart of Manhattan. Protagonist, together with Ferrari, Marcello Lunelli, technical director and vice-president of Ferrari, held a lesson for approximately fifty students, all participating in the Master in Business Administration of Columbia University, and therefore all the graduates in various disciplines and great wine enthusiasts, so much so that they are members of the American university’s Wine Club, from which the invitation to Marcello Lunelli was sent, to be part of a series of appointments with the representatives of the world’s large wine-making companies.

He explained: 

 “It was an extremely gratifying experience, two hours of intense lecture, with the unexpected yet pleasant involvement of the students who could appreciate our region and the work we do as Trento Doc. For the lecture I also used videos on the Trentino, Ferrari and its production cycle and Villa Margon, the renaissance building which is our company’s representation office ".

The meeting concluded with a wine-tasting of Ferrari bubbles which involved the Brut, Rosé, Perlé, Perlé Rosé for the very first preview in the American market and the legendary Giulio Ferrari.

 

Ferrari in the sense of bubbles. And Ferrari in the sense of the red sportscars. Together this time at the V12 National Tour of Ferrari America. At the Cocktail receptions in Beverly Hills, Friday 3rd April, and Silicon Valley, Thursday 7th May, toasts will be drunk with Ferrari bubbles. The initiative also has beneficial implications for the One-Of-A-Kind Silent Auction, which has as one of its supporters the governor of the State of California, Arnold Schwarzenegger.

Which bubbles best fit the celebration of the medals won in France also thanks to a French ski equipment? We can predict your answer and guess that it is most likely wrong. In fact, at the World Ski Championships Val d’Isère 2009, the beautiful American Lindsey Kildow in Vonn celebrated the gold medal won in the superG toasting with Ferrari. Even the French Marie Marchand-Arvierhas has chosen Ferrari for the celebration of her silver medal. Both these athletes used French ski equipment, the prestigious brand Rossignol. Speaking of World Ski Championships, we can not forget to mention that Ferrari was also the protagonist of the World Ski Championships Bormio 2005, this time for the Italian National team.

Identità Golose is a parade of big Chefs from all over the world, a showcase of the best of Made in Italy in the culinary and wine field, a “table” which shows the last innovations of the wine and food world. Identità Golose, the Italian Congress of Haute Cuisine conceived by Paolo Marchi, has became, even if still young, one of the most important international congress in this sector. The big chefs can not miss this important appointment, even the Ferrari bubbles will not miss it. During this Congress Ferrari will have its own stand and will organize a special dinner where the virtues of Ferrari bubbles will be exalted throughout the entire meal.  Identità Golose will begin on Sunday, February 1st, and it will end on Wednesday, February, 4th.