During the Golden Globe  Awards 2009 in Los Angeles, Assess Hollywood presented  “Stuff You Must” Golden Globes Gifting Suite with the best of the luxury world: some of the latest and greatest in fashion, technology, edible treats and other luxury items. The venue, the Beverly Ballroom of the prestigious Sofitel LA Hotel,  for two days, January 9 and 10,  was bustling with many stars, ranged from Movie Stars, to TV personalities and  the casts of hit shows. All these celebrities had the chance to discover Ferrari, which has made this traditional event even more sparkling. The list of the best luxury products could not be complete without Ferrari.

It is a tradition.  Even this year, at the 13th edition of Capri Hollywood, one of the most sparkling international Film festival, which took place in Capri, Ferrari was one of the greatest protagonist.
During the festivities, lasted few days from December 27 to the January 2, everybody always toasted with Ferrari. Among others Maria Grazia Cucinotta, Antonio Cupo, Michael Radford, Lola Ponce, Joseph Fiennes, Forest Whitaker, Paul Young and Massimo Ranieri have enjoyed Ferrari.

Her Uncle, Edward Moore “Ted” Kennedy, was a big fan of Ferrari bubbles, as his letter to Gino Lunelli show, but he never came to visit the Ferrari Wineries. Kerry Kennedy, instead, in her short visit of Trento as President of the Robert Kennedy Foundation for Justice and Human rights, did not miss the opportunity of visiting the Ferrari Wineries and having lunch with Matteo and Camilla Lunelli at the Locanda Margon.
Nevertheless this is not the first time of Kerry Kennedy with Ferrari, in fact the Trentino’s bubbles celebrated the 40th anniversary of Robert F. Kennedy's historic run for the presidency and the anniversary of his death in the same year. The festivities culminated with the RFK Bridge Gala, the rededication of New York's Triborough Bridge as The Robert F. Kennedy Bridge, on November 19th in New York. At the dinner, accompanied by Ferrari Perlé and Ferrari Rosé, there were. Bill Clinton, the governor of the State of New York Mr David Paterson, the major of New York City Michael Bloomberg, the Archbishop Desmond Tutu, Nobel Peace Prize, and many other celebrities such as the legendary Harry Belafonte.

Yesterday evening at the Spazio Visionnaire in Milan in front of a glittering audience of great names from culture, business and finance, the Lunelli family presented the latest Ferrari creation, the Perlé Nero, a vintage which in a few days will be available at the very best wine merchants and in the most exclusive restaurants.

 “Extraordinarily different. Proudly unique. A champion”. This is how Ferrari describes its latest arrival, the Perlé Nero, part of a Perlé line which belongs to the history of the best Italian bubbles and represents the first creation of the third generation of Lunellis, the family which heads the Trentino winery.

This Perlé Nero is extraordinarily different because it is a pure expression of Pinot Nero grapes: Ferrari’s history of over one hundred years has been almost exclusively written by another vine, the Chardonnay, brought to Italy at the end of the 19th Century by Ferrari’s founder, Giulio Ferrari. The Perlé Nero is proudly unique because it originates from that relish for great challenges which is inherent in the Lunelli family. The challenge with the most delicate and unpredictable of vines, the Pinot Nero, has lasted for forty years. Four decades of research in the vineyards and in the  winery that have already brought forth great bubbles such as the Ferrari Rosé and the Perlé Rosé. Now the Perlé Nero, with its captivating name, a Blanc de Noirs, created from only Pinot Nero grapes made into white wine and left to mature for sixty-six months, is a product of the 2002 harvest.

Ferrari Perlé Nero is born already great. Indeed the most popular guides have immediately heaped the most flattering praise upon it: the Espresso guide, for example, has positioned it as one of the “Wines of Excellence”, while the Italian Association of Sommeliers has awarded the Perlé Nero its highest score of five bunches of grapes.

As with all the vintages from the Ferrari winery, the Perlé Nero is an expression of only those grapes grown in the best vineyards of the Lunelli family, which lie on the high hills of the Trentino, where, owing to the climate, the soil composition and the sun exposure, there are the ideal conditions for perfect grapes. And it also a testament to the passion and creative ability of a winery which is over one hundred years old and in which the passion and the relish for challenges, while respecting its great tradition, and the pursuit of excellence are daily practice for its employees.
 

Many corks of Ferrari bottles will be popped tomorrow night in Los Angeles at the Californian première of “Gomorra”, the Italian movie candidate for the Oscar Awards, as Best Foreign Language Film. Everybody will toast with Ferrari both at the Egypthian, the legendary cinema hall where the premières of the best movies take place and during the prestigious lunch at Ago, one of the most fancy restaurant in Los Angeles owned by Robert DeNiro and Ridley Scott.
Several movie stars, such as director of Gomorra, Matteo Garrone, Gabriele Muccino, Dante Ferretti along with Andy Garcia, Anjelica Huston, Francis Ford Coppola, just to mention the most famous, will attend the première.

Arte Sella is an extraordinary outdoor museum set up in Sella Valley, one of the most beautiful places in Valsugana. The collection is comprised of art created only with materials coming directly from nature. One of the last works, The Perfect Horse, created by Heather Jansch, has been bought and donated to Arte Sella by a group of companies, one of those being the maison Ferrari. The Perfect Horse, as one can see from the picture, is a full-size horse “built” by the artist with branches gathered from the Cornwall beaches.