From Milan to Shanghai, "Altagamma Italian Contemporary Excellence." After the success in Milan it is going for an encore in the Chinese city. Altagamma is an association in which more than 70 Italian companies are involved that expresses the best of Italy in many sectors, from wine to design and fashion. Last year was its twentieth anniversary which was celebrated with an exhibition "Altagamma Italian Contemporary Excellence", of a sequence of photographs describing the founders of the association’s member companies and among them there is Ferrari Winery. The images of the best of Italy can now be admired by the Chinese. The exhibition will be inaugurated in Shanghai Monday, April 29 in the presence of Chinese and Italian authorities. The Ferrari President, Matteo Lunelli, recently appointed vice president of Altagamma with responsibility for the food sector, will speak at the press conference of the exhibition presentation immediately after the president Andrea Illy.

OperaWine is  essentially a sampling of the best of Italian wine production; a parade of labels which makes in one experience a tasting of the best of Italy. This event, born from the collaboration between VeronaFiere and the most influential wine magazine in the world, Wine Spectator,  selected 103 houses, each representing with one label, is now in the second edition and is the extraordinary opening event of Vinitaly 2013, which will begin on Sunday April 7th. OperaWine will be held on the afternoon of Saturday, April 6th at the Palazzo della Gran Guardia in the center of Verona. This event will be attended by three big wine experts such as the Chinese, Terry Xu, the English, Robert Joseph and the Italian, Luca Gardini. Ferrari Winery will be there and at the tasting table the label representing it, according to the choice of Wine Spectator, will be Ferrari Perlé Nero 2006 the same label that won the “Tre Bicchieri” awarded by Gambero Rosso. The Lunelli Group will also be present at OperaWine with Surgiva water, the only permitted, being the official water of the event.

Ferrari Spazio Bollicine, which was recently opened at the Leonardo Da Vinci Airport in Fiumicino, is both refined and elegant, cozy and trendy. A place where taking a break during a journey becomes a special event; an experience of the best of Italy where one can taste, in an environment expressive of the best Italian design, Ferrari sparkling wine accompanied by light meals made with high-quality raw materials and representative of the culinary tradition of our country.
The venue born from the partnership with MyChef Emotion, the new division of MyChef dedicated to important initiatives and Cantine Ferrari, the Italian leader in the production of traditional method sparkling wine, to create a series of locations to explore new ways of experiencing Trentodoc. Places where sparkling wine stars in the leading role and is paired in modern combinations with the flavors of Italian cuisine. This new opening comes after the first Spazio Bollicine was opened in the square of Madonna di Campiglio and the one in Naples in the historic square of Martiri and the one overlooking the exclusive town center of Porto Cervo.
Ferrari sparkling wines communicate their essence in the combinations created by the talent of Alfio Ghezzi, Michelin-starred chef of Ferrari, who highlighted the specialties of various parts of the peninsula with simplicity and truth. The simplicity of the great Italian cured meat sliced fresh at the moment, the authenticity of the products in their natural colors synonymous with freshness and in accordance with the seasons, the beauty of the shape of intact mozzarella and tomatoes, the taste of raw and marinated fish, the purity of Garda Trentino DOP oil chosen for its character never prevaricating and the fragrance of handmade bread sticks; all presented, like a  market, on a large refrigerated display arranged on white ceramic trays where a mirror reflects and bids the guest to partake in excellence. Truth is also tradition and territory, presented in both simple and tasty preparations, such as roman artichokes or chicory with anchovy, in the name of the good life that distinguishes Italy in the world.
Regarding the wine offerings, alongside a wide selection of Ferrari Trentodoc - with all the labels of the house by the glass including great vintages such as Giulio Ferrari Riserva del Fondatore 1994 – there are all the still wines from Trentino, Umbria and Tuscany of the Lunelli Estates and some prestigious labels as a tribute, in rotation, to the great families of Italian wine, starting with Gaja, Biondi Santi and Allegrini.
Around the proposed food & wine , which is  the core of the experience, there is an environment specifically designed by Robilant & Associates and enhanced by high-impact elements such as Bisazza mosaics. Above all there is an obsessive attention to service that allows, thanks to the skill and courtesy of staff, a sense of conviviality typical of the squares in Italian city centers.
"Born in some of the most prestigious squares of Italy, Ferrari Spazio Bollicine arrives for the first time in an airport with an innovative concept," stated Matteo Lunelli, President of Cantine Ferrari. "This is an important step because it can serve as a model to create other places in the world dedicated to the Italian art of living of which Ferrari is an expression."
The request of Sergio Castelli, managing director of MyChef, to bring this formula in the airport was greeted with great enthusiasm by Matteo Lunelli.  The immediate agreement  resulted in a close working relationship, combining the experience of MyChef, a leading Italian airport catering service to Cantine Ferrari and chef Alfio Ghezzi.  This proposal of high-level catering, distinctive for image and content enriched the offerings at the Airport of Rome.
"The formula of Ferrari Spazio Bollicine, as well as being of great prestige, is very suitable to the airport context where customers are sensitive to quality and innovation," stated Sergio Castelli, managing director of MyChef. "And the expertise of our division MyChef Emotion is the best response in the partnership with Cantine Ferrari for the care and attention to detail."

Ferrari Spazio Bollicine is located at Terminal 1, Area B, at gate 8.

The year 2006  was extraordinary for the grapes dedicated to Trentodoc and in particular for the Pinot Noir grapes which are grown at high altitude on the slopes of the Trentino mountains.
After a rather complex start of the year, which saw a prolonged winter followed by a late spring and early summer that was exceptionally warm, the rest of the summer presented optimal conditions in terms of both temperature and rainfall. This allowed the grapes destined to become Ferrari Perlé Nero to be of exceptional quality: perfectly healthy, balanced in their acid component and  particularly rich in aromatic component.

At the nose it is recognized immediately as an important and fascinating wine. It raises the intensity of red berry fruit that is accompanied by a pleasant minerality and freshness, almost citrusy, which evolves into gently roasted notes of peanuts tending to peanut butter.
The taste confirms the ambitious expectations raised during harvest and vinification: the 2006 vintage is a Trentodoc of great stature, which is characterized by an opulence that does not detract from the typical elegance of this variety. Consistent with the nose, on the palate the Ferrari Perlé Nero 2006 is characterized by a pleasant richness pervaded by a citrus acidity perfectly balanced with almond notes. In closing the minerality comes out with a remarkable persistence of sapidity.

A Trentodoc that leaves its mark and that one can enjoy immediately, but that will also be a pleasure to those who decide to leave it a few years in the cellar!

The Chef's Cup is at the highest level from all points of view: for the location, which is always the beautiful Alta Badia; for the participants, who are some of the most acclaimed and well known Italian and foreign chefs; for the restaurants and hotels involved, which are among the best in the Alps; and for the toasts, which will abound and will be always and strictly with Ferrari. The Chef's Cup Südtirol, from Sunday, January 20 to Friday 25, is a large gathering of Italian and foreign chefs, with and without Michelin stars, who, as said by the founder Norbert Niederkofler of the St. Hubertus in San Cassiano Badia a two Michelin star chef in an informal setting, "talk about the new cooking trends without competing in the kitchen but competing on the snow." Ferrari sparkling wine and Segnana grappa will accompany many gastronomic events: the welcome dinner on Sunday 20, the picnic on the terrace at Ciasa Salares on Tuesday 22 with the Jeunes restaurateurs d'Europe, the gala dinner for charity, always on Tuesday 22, an extraordinary performance of some of the the greatest chefs in Europe (beside Norbert Niederkofler there will be Fabio Cucchelli of Siriola in San Cassiano, Andrea Berton, Francesco Mazzei of the Anima in London; Dmitri Shurshakov of Chaika in Moscow, Johannes King of Söl'ring Hof Sylt, Germany; Riccardo Monco of Enoteca Pinchiorri in Florence, Thorsten Schmidt of Malling & Schmidt in Aarhus, Denmark; Xavier Pellicer of Can Fabes in Sant Celoni, Spain), the cooking show on Wednesday, 23 in collaboration with the Region of Umbria which will have as protagonists Giancarlo Polito of Locanda del Capitano in Montone, Marco Gubbiotti of the Cucina di Foligno and Marco Bistarelli of Postale in Castello di Monterone. During this occasion, Sagrantino wine of Tenuta Castelbuono will be offered. Ferrari and Segnana will be also served during the spectacular closing dinner, on Friday 25, at the Hotel Rosa Alpina in San Cassiano created by an incredible number of star chefs: Norbert Niederkofler, Alfio Ghezzi of Locanda Margon, Davide Oldani, Davide Scabin, Enrico Cerea, the Finnish Hans Valimaki, the Swedish Gustav Knutsson and the Peruvian Mitsuharu Tsumura.

 

Wrooom ... you immediately think of the roar of the Ferrari and Ducati engines, but now for several years also of Ferrari sparkling wine and Surgiva water. In fact, at the F1 and the MotoGP Ski Meeting, which marks the world debut of the great fascinating automobile world, Trentodoc sparkling wine and the water that springs just a few miles away will be present in all the events, both competitive and relaxed. Wrooom began at the traditional stage of Madonna di Campiglio, in the shadow of the Brenta Dolomites, on Monday, January 14 and will end on Friday 18 with a go-kart race, which will involve all the drivers, on the frozen Campiglio lake. There is the exciting news of the participating Ducati motorbikes and Ferrari cars and their drivers; Nicki Hayden, Andrea Dovizioso, Ben Spies and Andrea Iannone for the two-wheelers, Fernando Alonso and Felipe Massa for the "reds". And, of course, Ferrari sparkling wine and Surgiva water which will be offered on Monday night during the inaugural dinner and at the gala dinner on Thursday, along with Villa Margon and Maso Montalto wines, at the Chalet Fiat. For all five days of Wrooom, at the "living room" of the convention center PalaCampiglio, all the participants, pilots and members of the two teams as well as more than a hundred journalists of the automobile sector coming from all over the world, will be  taking a break with a Ferrari  glass.

Can  a picture express the magic of  a wine, clothing or a designer object? Who has any doubts should go to see the exhibition at the Triennale in Milan with the title "Altagamma Italian Contemporary Excellence". Altagamma is the foundation that brings together more than 70 Italian brands, the best of Italy in every field, from fashion to wine. Altagamma was founded 20 years ago and one of the founding members was Ferrari. The anniversary is celebrated with a travelling exhibit, and the first place, awaiting the transfer to Shanghai, is precisely the Triennale. On display there are pictures of ten photographers of the Contrasto agency who had the difficult task of telling, explaining, highlighting and summarizing each of the companies which tell around the world and to the world the “Beauty and the Tasty” of Italy. For this anniversary there is also a book, published by Rizzoli, with four photos for each brand. Here one can see the Ferrari Winery pictures.

First with Zegna, then with Prada and now at MoMA. There are many glamorous events in New York where the starring  role of the toast is Ferrari sparkling wine. So it was, on December 13, at MoMA, the Museum of Modern Art in New York, for the  presentation of the world premiere of  Medea of Pier Paolo Pasolini to which is dedicated, until January 5, a major retrospective. There was, among others, the minister of culture Lorenzo Ornaghi who, with the exhibition dedicated to Pasolini, started off the Year of Italian culture in the United States which will continue throughout 2013. The toast was a magical moment for the Trentodoc Ferrari once again chosen in New York as a symbol of the Italian art of living.

 

Ferrari Brut has given an encore. SveziaVin Allt Om, the most widespread and influential wine magazine in the country, gave to Ferrari Brut a gold medal as the result of a series of tastings that every year the magazine, a reference point for the Scandinavian lovers of good drink, organizes. They judge with a group of tasters the most famous labels in Sweden. Even last year, in this competition Ferrari Brut won the gold medal, which represents the highest award.