Guinness was the topic of conversation on Friday 26 November 2007 at the Arena in Pesaro, when, to celebrate the twenty-fifth anniversary of Gruppo Mediolanum, 9,000 bottles of Ferrari were popped. And this extraordinary toast actually ended up in the Guinness World Records, as attested by the certificate awarded recently to Mediolanum and Ferrari. In the certificate however the 9,000 bottles became 2,778. This was a drastic reduction owing to the meticulousness employed by the Guinness adjudicators, present in Pesaro at the attempt, when verifying whether a record has been broken. The number of corks that popped at the exact same time, at the Arena in Pesaro, was, according to the Guinness judges, 2,778. The other 6,222 popped just a fraction of a second before or after. But 2,778 is still a record. A Guinness World Record.