Ferrari was chosen by Prada for the parties in celebration of the exhibit dedicated to Miuccia Prada and Elsa Schiaparelli at the Metropolitan Museum.
The Prada party, a prelude to the opening of the exhibition "Schiaparelli and Prada: Impossible Conversations" at the Metropolitan Museum, was one of the most awaited events of the year in New York and brought together, first at the Ukrainian Institute and then at the Boom Boom Room of the Standard Hotel, famous personalities of the fashion and entertainment world including Beyoncé, Mick Jagger, Marc Jacobs and Alicia Keys who sang at the piano. For this event Prada chose to toast with Ferrari in the spirit of the Italian art of living, confirming the fact that Ferrari is becoming more and more the perfect way to celebrate the most significant events for the biggest made in Italy brands.