When the star is great art, Ferrari bubbles won’t be far away. In any part of the world. So on Saturday 2nd October at the Italian Embassy in Berlin, Germany, the dinner, which crowns the Venetian Heritage Berlin Week-End, will be enhanced by labels from the Trentino winery. Among the 150 guests/supporters who will be received by Ambassador Michele Valensise and his wife, there will be H.R.H. Princess Sibilla of Luxembourg, Oscar winner Tilda Swinton who will be the mistress of ceremonies for the evening,  the Princes of Liechtenstein, Sir Rocco Forte, Fiona Swarovski and many other personalities from the business world and art world.
The Berlin event is an expression of the collaboration between Venetian Heritage (international no-profit organisation), the Italian Embassy in Germany, the Bode Museum, the Italian Cultural Institute of Berlin, the State Museums of Berlin and the Patriarchal Curia of Venice and is visible in an extraordinary exhibition, “The Pala d’Argento - the gilded silver altar screen from the Church of San Salvador in Venice restored by Venetian Heritage.” Restoration which has brought one of the most precious creations from mid 14th Century Venetian goldsmith’s art back to its original splendour, a work of art which has rested on the main altar of the Church of San Salvador for centuries. 
 

At the huge 175th birthday party for Bertelsmann, the most important publishing house in Europe, a prestigious line-up of influential figures is expected along with the bubbles to match: Ferrari. The party will take place on the evening of Thursday 16th September at the Konzerthaus in Berlin. The programme for the evening is very Teutonic, and therefore to the point: short speeches and a concert followed by dinner. While the programme is austere, the list of people definitely attending is overflowing, from Chancellor Angela Merkel accompanied by other representatives from the German government, to Marina Berlusconi, in her capacity as president of Mondadori. And there will be just one label for the toast: Ferrari.  

Haute couture and great bubbles in Milan and New York, at Vogue Fashion’s Night Out – an initiative promoted by Vogue  which has been successfully launched in the fashion capitals and driven thousands of people out for the evening to shop and experience a truly unique event in the history of shopping. Ferrari bubbles will be alongside many prestigious labels, from Damiani to Ferrè, as well as involving the whole Prada world, in Milan on 9th September and New York on 10th. This will mean Ferrari will be the toast at Miu Miu, Church, Carshoe, Versace and in the splendid Prada boutique in Montenapoleone, 5th Avenue,  Madison,  Beverly Hills and Broadway.

On Tuesday 31st August Ferrari bubbles will be used in the toast, in the presence of Mayor Bloomberg, at the cutting of the ribbon of the fifth Eataly, the first in the States, a 7000 m2 showcase of the very best of Italian gastronomy and oenology, located at the crossroads between two of the most famous streets in the Big Apple: Fifth Avenue  and Broadway. 
Oscar Farinetti, the inventor of Eataly, has launched the extravaganza in the heart of New York with partners of the calibre of the Bastianich family and Mario Batali, and has chosen for the most solemn moment, as with the inauguration of previous editions, the Italian bubbles par excellence. Ferrari won’t be limited just to christen the inauguration: it will be present in all the restaurants of Eataly and play the leading role in many events that will make 200 Fifth Avenue a must in New York.    
Ferrari’s central role in Eataly is part of a wider programme that the Trentino winery has recently initiated to consolidate its presence in the States. As a symbol of Italian lifestyle, Ferrari is chosen more and more often by trendy bars and restaurants and accompanies the most glamorous events of many first-class ‘made in Italy’ brands.

 

In the Costa Smeralda. In the Versilia. In Taormina. In short, in places that are the embodiment of the most refined and exclusive holidays Ferrari labels are the stars of toasts, parties, aperitifs and dinners.
Ferrari’s triumph in the Costa Smeralda starts from the Piazzetta of Porto Cervo with the Ferrari Spazio Bollicine, inaugurated last year and which has become one of the most sought-after gathering places in the area, and continues in luxury hotels like the Cala di Volpe, Hotel Romazzino, Hotel Pitrizza and Hotel Cervo.
In Versilia the place to go for the most glamorous holidaymakers is Twiga in Marina di Pietrasanta and here too the star bubbles bear the Ferrari label. It is no coincidence that one of the most glamorous events planned for this summer was the Ferrari Rosé Night, on 5th August.
Another magical holiday capital is Taormina and in this pearl of Sicily the San Domenico Palace, a monument of world-class luxury hotels, has even dedicated its fifteenth century cloister, recently reopened after restoration work which has restored it to its original splendour, to Ferrari bubbles.
Still in Taormina, bubbles put more sparkle into the ambience also at the San Pietro Hotel, member of Relais & Chateaux Italia and therefore one of the very best hotels and restaurants. Wherever you see the Relais & Chateaux shield in Italy, you will find Ferrari.     

 

It doesn’t get more princely than this. And princely bubbles, Ferrari Perlé, were also present. We are talking about the polo match which took place a couple of days ago in Hurtwood Park Polo Club in Surrey, Great Britain. The celebrities on the pitch included Prince Harry and, in the stands, there was Prince Albert of Monaco. It was no coincidence that the princely match was called the Celebrity Polo Match and attracted big names from all over the world. The day ended with a party and just one sparkling wine label was chosen for the toasts, Ferrari Perlé.

Live music, models on the catwalk and Ferrari bubbles. Saturday 3rd July in Forte dei Marmi was a most memorable night. The event was the opening, in Forte dei Marmi, of a Miu Miu boutique, part of the Prada group. The inauguration was followed by a beach party described by Corriere della Sera as "the most in event of the summer " on the Orsa Maggiore beach, with live music and a sensational fashion show on the beach, while glasses were filled with Ferrari Brut. This event was made even more memorable by the many celebrities: from ethereal top model Eva Riccobono to Vittoria Puccini, from Pirlo to Gigi Buffon, accompanied by his glamorous partner, Alena Seredova.

If there is a legendary car then it is Bugatti.
Well, a couple of days ago, an amazing 15 Bugattis were parked first at Villa Margon, then at Locanda Margon and, lastly, at the Cantine Ferrari, allowing the occupants to visit the most beautiful extramural villa of the whole alpine area and relish the haute cuisine of Alfio Ghezzi and Ferrari bubbles and, lastly, to visit one the greatest wineries in the world for metodo classico sparkling wines. The 15 Bugattis, made between the 1920s and 1950s, with international crews were participating in a 240km drive, known as “Bugatti sulle Dolomiti”.

All the international glitterati have made Montecarlo their capital and of course they could not miss the traditional summer ball – Bal de l’Eté. And on Saturday 19th June at the Montecarlo Sporting Club d’Eté, there were plenty of big names, starting with Prince Albert of Monaco, at the event which was inspired by the theme “La Dolce Vita”. Naturally Ferrari couldn’t miss such a sparkling event and Ferrari Brut, in Magnums, was the star of the opening cocktails.

Ferrari never misses a grand occasion. And at the football world cup being held in South Africa, the Trentino bubbles are among the protagonists at the home of the Italian team, the showcase of Italian Style excellence. Ferrari is represented by two of its labels: Brut and Rosé. And it was with a magnum of Ferrari Brut that the Azzurri - the Italian team - celebrated on the pitch of the Bernabeu Stadium in Madrid after winning the World Cup in 1982 and again in Germany in 2006 when Italy celebrated its fourth world cup title.