For the first time the Ferrari Trentodoc was served to the United States Congress, the parliament of the United States of America. Ferrari was presented at the tasting by Matteo Lunelli, the President of the Ferrari Winery and it was considered an unanimous hit. This first official entrance of Ferrari into the United States Capitol was the climax of a two day visit to the United States by a very selected Italian delegation of well-known wineries in Italy and it was all organized by Vinitaly.
On the 19 July, before the visit to Congress, there was a meeting between the Italian delegation and the Italian ambassador to the States, Mr. Claudio Bisogniero, who reinforced the Italian wines primary standing regarding quantity and value in the current American market.
The ambassador emphasized how important wine is for Italian culture and for this reason Italian wine will have a big role in the activities during the year of Italian culture in the United States in 2013.
The meeting and the following wine tasting with the members of the Wine Caucus, the Congressional board in charge of wine promotion and protection, was the key moment of this event.
“It was extremely emotional and an honor “ stated Matteo Lunelli “to see Ferrari Trentodoc being poured in the greatest monument to democracy, the United States Capitol. This initiative is one of many organized in order to improve wine culture and knowledge in the United States. We need to do a great deal more for the Italian sparkling wine, even if it is very successful in the United States, by educating the American public because our labels are expressions of different production methodologies and very different areas and each needs to be understood for its identity and appreciated for its diversity."

One of the most original boat races of the world and it will be accompanied in every spectacular moment by Ferrari sparkling wine. We are talking about the S. Pellegrino Cooking Cup, now in its twelfth edition.  Skippers and chefs from around the world will come together on Friday, June 22 and Saturday, June 23 in the lagoon of Venice where the event traditionally takes place.  The uniqueness of this boat race consists in the fact that 50 boats with expert crews and emerging young chefs, over a distance of 12 miles from Lido di Venezia to San Giorgio island, will compete in a double challenge, a sport and gastronomy race: while the boats are sailing, the chefs will cook and they will be judged by a panel of other well-known chefs from all over the world. And Ferrari? It will be everywhere: on the jury boat, for example; at the welcome drink on Friday, June 22; at the Molino Stucky; at the Welcome Dinner; at the aperitif before the gala dinner on Saturday, June 23; at the Fondazione G. Cini and at the following gala dinner which will close the two-day event. There will be a parade of Ferrari labels in magnum and standard version, Brut, Maximum Brut, Perlé,  Perlé Rosé,  Riserva Lunelli, Giulio Ferrari, Maximum Demi-Sec and , for those who love the great red wines, there will be Montefalco Rosso of Tenuta Castelbuono opened just few days ago.

 
 

Opened less than two years ago, Eataly New York quickly became one of the most attractive places in the Big Apple for lovers of good Italian food and wine. In addition Eataly won the title of the  most innovative sales location in the world by the World Retail Awards in September of last year. Well, in the late afternoon of Wednesday, June 6, from 6 p.m., Eataly New York will be even more attractive thanks to a Ferrari tasting scheduled from 6 p.m. to 8 p.m.. The Ferrari labels have been  among the stars of Eataly New York since its opening, when it was possible to toast with Ferrari in the presence of the Mayor, Michael Bloomberg, and the organizer, Oscar Farinetti (in the picture of the inauguration with Matteo Lunelli).

 

It is everything Ferrari, in these days, at the most awaited parties in Hong Kong. It could not be anything else since it is a continuous succession of events wanted and organized by Liquid Assets in collaboration with the Italian Chamber of Commerce in Hong Kong and Macao to promote and celebrate the Italian lifestyle.  Speaking about Italian excellence, Ferrari triumphed a few nights ago at the luxury boutique party, Just Cavalli.  When "Italy 2012: Quality & Lifestyle" will begin, Friday, May 25,  at the Cassina and Cappellini showrooms, two great names of  the furniture industry will toast with Ferrari sparkling wine. And also the Ferrari labels will be the stars, four days later, on Tuesday 29, at the Ferrari & Maserati showroom during a party which will offer the greatest of Italian cuisine.
 

Ferrari is called to present the Italian lifestyle and the best sparkling wines at the Shanghai Italian Center  in Shanghai, a major exhibition all about Italy, which will last until 31 January 2013 and has already hosted, since the inauguration, tens of thousands of Chinese. "Tradition and Innovation. Italy in China "is the title of the exhibition at the Italian Center Shanghai, a location expressing the cultural exchanges between Italy and China. This exhibition shows all the best of what today Italy can offer in every sector. In the wine and food sector, entitled "The food culture", there are the 40 most significant labels of the best Italian wines, two for each region: Ferrari Brut, along with Foradori represent both the sparkling wine excellence and the excellence of Trentino.
 

Ferrari was chosen by Prada for the parties in celebration of the exhibit dedicated to Miuccia Prada and Elsa Schiaparelli at the Metropolitan Museum.
The Prada party, a prelude to the opening of the exhibition "Schiaparelli and Prada: Impossible Conversations" at the Metropolitan Museum, was one of the most awaited events of the year in New York and brought together, first at the Ukrainian Institute and then at the Boom Boom Room of the Standard Hotel, famous personalities of the fashion and entertainment world including Beyoncé, Mick Jagger, Marc Jacobs and Alicia Keys who sang at the piano. For this event Prada chose to toast with Ferrari in the spirit of the Italian art of living, confirming the fact that Ferrari is becoming more and more the perfect way to celebrate the most significant events for the biggest made in Italy brands.

The latest film by Woody Allen, beginning with the title, "To Rome with Love", is a tribute to Italy and the typically Italian charm which has never stopped making the world fall in love with it. A charm made of art, lights and atmosphere, but also of products symbolized by the    Made in Italy trademark. Therefore,  Ferrari, which for 110 years has been the Italian toast par excellence, is the sparkling wine which appears in important scenes throughout the film including the toast of Jerry, played by Woody Allen himself, a retired music producer, to the success of his discovering a new talent.  Ferrari was the official toast at the premiere of the movie, of course, in Rome on 13 April, at the Auditorium Parco della Musica and then in the exclusive dinner at the Hotel Majestic. For the Trentino wineries this is the first product placement operation at an international level, with an exceptional cast. The film was casted with Woody Allen, Alec Baldwin, Roberto Benigni, Penelope Cruz, Judy Davis, Jesse Eisenberg, Greta Garwig and Ellen Page. "Woody Allen is an extraordinary artist" - Camilla Lunelli said, communication manager of Cantine Ferrari - "and it was our great pleasure to be involved in an operation which will bring the beauty and taste for life of our country to the international big screen. "

The president of Ferrari Wineries, as well as member of the executive committee of Altagamma, Matteo Lunelli, was chosen to be the voice of great Italian wines in one of the most covered events at the latest Vinitaly. This year at Vinitaly which is now recognized as the world's largest wine exhibition, Wine Spectator, the Bible for those who love good wine, organized together with VeronaFiere OperaWine, its first wine tasting outside the U.S., and chose Italy with a selection of the 100 Italian best houses. It was an amazing early display of Vinitaly 2012, preceded by an event within the event, on the morning of March 24,  "Italian Icons: from Fashion to Wine".  A meeting between Altagamma, the association which brings together the most representative “made ​​in Italy” brands from various sectors, and the elite of Italian wine, held between the flags of the best of “made in Italy.”  At this event crowded with big names, Matteo Lunelli was one of the speakers with Santo Versace leader of  Altagamma, Ettore Riello, president of VeronaFiere, and Thomas Matthews, executive editor of Wine Spectator.
By clicking here you can download the speech of Matteo Lunelli.

He appreciated Ferrari so much that he put it in writing. In the historic gallery of the awards won by Ferrari, the Trentino house can now also put the compliments of Josè Manuel Barroso, President of the European Commission. On March 16 in Milan at the conference of Confindustria (the Italian employers' federation), Barroso had dinner at the Four Season restaurant, guest of Studio Ambrosetti, with a group of entrepreneurs and financiers including Alessandro Profumo, the newly appointed President of the Monte dei Paschi di Siena and Matteo Lunelli, the number one of Ferrari. The dinner was the occasion for a parade of Ferrari labels, Perlé 2006, Riserva Lunelli 2004 and Perlé Rosé 2006, which Barroso enjoyed so much as to emphasize their quality during his toast with everyone present.  He left a mark of his appreciation when he wrote his compliments on the dinner menu.