On Tuesday 31st August Ferrari bubbles will be used in the toast, in the presence of Mayor Bloomberg, at the cutting of the ribbon of the fifth Eataly, the first in the States, a 7000 m2 showcase of the very best of Italian gastronomy and oenology, located at the crossroads between two of the most famous streets in the Big Apple: Fifth Avenue  and Broadway. 
Oscar Farinetti, the inventor of Eataly, has launched the extravaganza in the heart of New York with partners of the calibre of the Bastianich family and Mario Batali, and has chosen for the most solemn moment, as with the inauguration of previous editions, the Italian bubbles par excellence. Ferrari won’t be limited just to christen the inauguration: it will be present in all the restaurants of Eataly and play the leading role in many events that will make 200 Fifth Avenue a must in New York.    
Ferrari’s central role in Eataly is part of a wider programme that the Trentino winery has recently initiated to consolidate its presence in the States. As a symbol of Italian lifestyle, Ferrari is chosen more and more often by trendy bars and restaurants and accompanies the most glamorous events of many first-class ‘made in Italy’ brands.

 

In the Costa Smeralda. In the Versilia. In Taormina. In short, in places that are the embodiment of the most refined and exclusive holidays Ferrari labels are the stars of toasts, parties, aperitifs and dinners.
Ferrari’s triumph in the Costa Smeralda starts from the Piazzetta of Porto Cervo with the Ferrari Spazio Bollicine, inaugurated last year and which has become one of the most sought-after gathering places in the area, and continues in luxury hotels like the Cala di Volpe, Hotel Romazzino, Hotel Pitrizza and Hotel Cervo.
In Versilia the place to go for the most glamorous holidaymakers is Twiga in Marina di Pietrasanta and here too the star bubbles bear the Ferrari label. It is no coincidence that one of the most glamorous events planned for this summer was the Ferrari Rosé Night, on 5th August.
Another magical holiday capital is Taormina and in this pearl of Sicily the San Domenico Palace, a monument of world-class luxury hotels, has even dedicated its fifteenth century cloister, recently reopened after restoration work which has restored it to its original splendour, to Ferrari bubbles.
Still in Taormina, bubbles put more sparkle into the ambience also at the San Pietro Hotel, member of Relais & Chateaux Italia and therefore one of the very best hotels and restaurants. Wherever you see the Relais & Chateaux shield in Italy, you will find Ferrari.     

 

It doesn’t get more princely than this. And princely bubbles, Ferrari Perlé, were also present. We are talking about the polo match which took place a couple of days ago in Hurtwood Park Polo Club in Surrey, Great Britain. The celebrities on the pitch included Prince Harry and, in the stands, there was Prince Albert of Monaco. It was no coincidence that the princely match was called the Celebrity Polo Match and attracted big names from all over the world. The day ended with a party and just one sparkling wine label was chosen for the toasts, Ferrari Perlé.

Live music, models on the catwalk and Ferrari bubbles. Saturday 3rd July in Forte dei Marmi was a most memorable night. The event was the opening, in Forte dei Marmi, of a Miu Miu boutique, part of the Prada group. The inauguration was followed by a beach party described by Corriere della Sera as "the most in event of the summer " on the Orsa Maggiore beach, with live music and a sensational fashion show on the beach, while glasses were filled with Ferrari Brut. This event was made even more memorable by the many celebrities: from ethereal top model Eva Riccobono to Vittoria Puccini, from Pirlo to Gigi Buffon, accompanied by his glamorous partner, Alena Seredova.

If there is a legendary car then it is Bugatti.
Well, a couple of days ago, an amazing 15 Bugattis were parked first at Villa Margon, then at Locanda Margon and, lastly, at the Cantine Ferrari, allowing the occupants to visit the most beautiful extramural villa of the whole alpine area and relish the haute cuisine of Alfio Ghezzi and Ferrari bubbles and, lastly, to visit one the greatest wineries in the world for metodo classico sparkling wines. The 15 Bugattis, made between the 1920s and 1950s, with international crews were participating in a 240km drive, known as “Bugatti sulle Dolomiti”.

All the international glitterati have made Montecarlo their capital and of course they could not miss the traditional summer ball – Bal de l’Eté. And on Saturday 19th June at the Montecarlo Sporting Club d’Eté, there were plenty of big names, starting with Prince Albert of Monaco, at the event which was inspired by the theme “La Dolce Vita”. Naturally Ferrari couldn’t miss such a sparkling event and Ferrari Brut, in Magnums, was the star of the opening cocktails.

Ferrari never misses a grand occasion. And at the football world cup being held in South Africa, the Trentino bubbles are among the protagonists at the home of the Italian team, the showcase of Italian Style excellence. Ferrari is represented by two of its labels: Brut and Rosé. And it was with a magnum of Ferrari Brut that the Azzurri - the Italian team - celebrated on the pitch of the Bernabeu Stadium in Madrid after winning the World Cup in 1982 and again in Germany in 2006 when Italy celebrated its fourth world cup title.

Where hospitality par excellence meets sparkling wines per excellence. This is, to put it briefly, the spirit of the partnership between Ferrari and Relais & Châteaux Italia, or rather between the leading Italian metodo classico winery and the most prestigious association of luxury hotels and gourmet restaurants, that includes among its collection fantastic residences from the north to the south of the Italian peninsula, from Hotel Gardena in Ortisei to the Grand Hotel San Pietro in Taormina via three star restaurants such as Enoteca Pinchiorri, Da Vittorio and dal Pescatore Santini. Ferrari will be the exclusive Italian bubbles at all the grand events of Relais & Châteaux Italia, from the Golf Tournament of the same name to the annual congresses. And it was at the meeting held on 17th May in Milan, attended by the Association’s International President Jaume Tàpies, that the partnership between the two organisations was officially announced.
“Gourmet dining has always been the ambassador par excellence of our sparkling wines” says Matteo Lunelli, vice chairman of the Ferrari Winery, “and it is therefore a great pleasure and honour for us to accompany Relais & Châteaux, which represents the elite of luxury hotels and restaurants”.
''We share with Ferrari the values of excellence and the philosophy of art de vivre that has always characterised the spirit of Relais & Châteaux hospitality. We are sure that this collaboration will enhance us both substantially'' stated Aurora Lamperti, Director of Relais & Châteaux Italia.

Ferrari Perlé 2004 and nobody else. It was with these bubbles that the journalists of Decanter wanted to accompany the opening cocktail of the Decanter Italian Fine Wine Encounter, which was attended by the most important restaurateurs, connoisseurs and institutions, starting with the Italian ambassador Alain Giorgio Maria Economides. Decanter is the most influential British wine magazine and the Decanter Italian Fine Wine Encounter is a biennial showcase, held in London, of the most prestigious Italian wineries. The showcase is a wine-tasting to which the Lunelli family’s Gruppo Lunelli brought the Ferrari Perlé 2004, Ferrari Maximum Brut, Ferrari Rosé and the elegant Tuscan red produced in the Tenuta Podernovo, Aliotto.

 

What do you toast with at a vintage car rally? With sparkling wine from a vintage winery. And so at two of the most glittering gala dinners held for the historic Mille Miglia, the inauguration dinner at Villa La Tassinara in Desenzano and the one in Castel Sant’Angelo for the arrival in Rome will begin with Ferrari bubbles.
The 2010 edition of the historic Mille Miglia is expected to be particularly spectacular. From 6 to 9 May on the Brescia-Rome-Brescia course, 375 vintage cars will participate in the race preceded by 130 Ferraris of the “Ferrari Tribute to Mille Miglia”. The drivers include aces like David Coulthard, Mika Hakkinen, Jacky Stewart and Jochen Mass, past ski glories like Alberto Tomba and, for the first time in the history of the race, two government ministers actually in office, Stefania Prestigiacomo, in charge of the Environment and Franco Frattini, Foreign Minister.