It doesn’t get more princely than this. And princely bubbles, Ferrari Perlé, were also present. We are talking about the polo match which took place a couple of days ago in Hurtwood Park Polo Club in Surrey, Great Britain. The celebrities on the pitch included Prince Harry and, in the stands, there was Prince Albert of Monaco. It was no coincidence that the princely match was called the Celebrity Polo Match and attracted big names from all over the world. The day ended with a party and just one sparkling wine label was chosen for the toasts, Ferrari Perlé.

Live music, models on the catwalk and Ferrari bubbles. Saturday 3rd July in Forte dei Marmi was a most memorable night. The event was the opening, in Forte dei Marmi, of a Miu Miu boutique, part of the Prada group. The inauguration was followed by a beach party described by Corriere della Sera as "the most in event of the summer " on the Orsa Maggiore beach, with live music and a sensational fashion show on the beach, while glasses were filled with Ferrari Brut. This event was made even more memorable by the many celebrities: from ethereal top model Eva Riccobono to Vittoria Puccini, from Pirlo to Gigi Buffon, accompanied by his glamorous partner, Alena Seredova.

If there is a legendary car then it is Bugatti.
Well, a couple of days ago, an amazing 15 Bugattis were parked first at Villa Margon, then at Locanda Margon and, lastly, at the Cantine Ferrari, allowing the occupants to visit the most beautiful extramural villa of the whole alpine area and relish the haute cuisine of Alfio Ghezzi and Ferrari bubbles and, lastly, to visit one the greatest wineries in the world for metodo classico sparkling wines. The 15 Bugattis, made between the 1920s and 1950s, with international crews were participating in a 240km drive, known as “Bugatti sulle Dolomiti”.

All the international glitterati have made Montecarlo their capital and of course they could not miss the traditional summer ball – Bal de l’Eté. And on Saturday 19th June at the Montecarlo Sporting Club d’Eté, there were plenty of big names, starting with Prince Albert of Monaco, at the event which was inspired by the theme “La Dolce Vita”. Naturally Ferrari couldn’t miss such a sparkling event and Ferrari Brut, in Magnums, was the star of the opening cocktails.

Ferrari Perlé 2004 and nobody else. It was with these bubbles that the journalists of Decanter wanted to accompany the opening cocktail of the Decanter Italian Fine Wine Encounter, which was attended by the most important restaurateurs, connoisseurs and institutions, starting with the Italian ambassador Alain Giorgio Maria Economides. Decanter is the most influential British wine magazine and the Decanter Italian Fine Wine Encounter is a biennial showcase, held in London, of the most prestigious Italian wineries. The showcase is a wine-tasting to which the Lunelli family’s Gruppo Lunelli brought the Ferrari Perlé 2004, Ferrari Maximum Brut, Ferrari Rosé and the elegant Tuscan red produced in the Tenuta Podernovo, Aliotto.

 

What do you toast with at a vintage car rally? With sparkling wine from a vintage winery. And so at two of the most glittering gala dinners held for the historic Mille Miglia, the inauguration dinner at Villa La Tassinara in Desenzano and the one in Castel Sant’Angelo for the arrival in Rome will begin with Ferrari bubbles.
The 2010 edition of the historic Mille Miglia is expected to be particularly spectacular. From 6 to 9 May on the Brescia-Rome-Brescia course, 375 vintage cars will participate in the race preceded by 130 Ferraris of the “Ferrari Tribute to Mille Miglia”. The drivers include aces like David Coulthard, Mika Hakkinen, Jacky Stewart and Jochen Mass, past ski glories like Alberto Tomba and, for the first time in the history of the race, two government ministers actually in office, Stefania Prestigiacomo, in charge of the Environment and Franco Frattini, Foreign Minister.

Expo 2010 is expected to be the event to end all events. Why? Because it is being held in Shanghai, because around 70 million visitors are expected, which is about 400 thousand visitors each day during the Expo’s first six months, and because for many Chinese it will be the very first opportunity for them to see, albeit indirectly, what the world is like outside of China. And could Ferrari bubbles miss the event to end all events of 2010? Of course not! In fact Ferrari labels will be the stars in the Italian pavilion, until the end of October when the Shibohui ends, this is the name of the Expo in China, among the best wines selected for the occasion by the Enoteca Italiana. “The city of man, Italian-style living” is the theme of the Italian pavilion and it is an exaltation of the Italian Style, Ferrari bubbles included, that visitors will find on the third floor, next to the restaurant where chefs will propose combinations of Chinese dishes and great Italian wines.

Take one of the most beautiful cars in the world, place it on a refined stage, such as the Grimaldi Forum in Montecarlo and you have Top Marques Monaco, better known as the Luxury Car and Supercar Fair. Ferrari bubbles were at the seventh edition of Top Marques a couple of days ago in Montecarlo. And as exclusive partner of a new and innovative US motor car manufacturer there was, Fisker, founded just three years ago by a man who knows more than just a little about luxury cars. We are of course talking about Henrik Fisker the man behind the stunning bodies of the latest Aston Martins and the BMW Z8. Fisker will debut in a couple of months with the first top-of-the-range ecological car, a plug-in hybrid. Karma is its name and it is a hybrid car with totally electric traction, characteristics that easily explain why the Ferrari bubbles accompany every presentation of Karma in the world. “It is the first high performance ecological hybrid car”, says Marcello Lunelli, vice chairman of the Ferrari company. A car that offers the performance of a supercar (0-100 km/h in 5.8 sec) with a lower consumption than a small car (3.5 l/100 km) and extremely low CO2 emissions (which smashes the 100 gr limit with just 83gr CO2/km), a car which is therefore authentically ecological. “Companies like us that create sparkling wines cannot but be concerned with defending the integrity of the environment. This is why we have become partners of Fisker” emphasises Marcello Lunelli. The working prototype of Karma was presented at Montecarlo and the stand was overrun with visitors, including a visit by Prince Albert of Monaco, a great supporter of ecological cars and more specifically of the Karma project. Karma will be available on the Italian market early 2011. 

There is no doubt that the trade fair in Milan is the Salone del Mobile (the International Furniture Fair), but there is also a touch of Salone del Ferrari because at the most important events, particularly those of the Fuorisalone, the Ferrari bubbles are never far away. They were present, for example, in the Versace showroom in Via del Gesù 12. More specifically, the bubbles were Perlé bubbles. The same label was also present for every toast in the showroom of the prestigious brand Boffi in Via Solferino 11. And it was Ferrari again in the Fuorisalone of another great brand - Dada-Molteni, and in Elle Decor Caffè, a refined temporary restaurant furnished by the well-known Gruppo Hachette magazine, in Via Tortona, in the heart of the Fuorisalone.

The American magazine Wine Enthusiast is among the most prestigious and widespread international wine magazines and in its latest issue, which came out at the same time as Vinitaly, it mentions in its list of the 100 best wines in the world, Top 100 Cellar Selection Wines of 2009. And Ferrari was among of this élite. The strict judges of Wine Enthusiast placed Giulio Ferrari among the 100 greatest wines of the world with a score of 93 and gave enthusiastic reviews. An enthusiasm that led to Giulio Ferrari being among the US magazine’s elect, or rather among the ten wines that were tasted in Vinitaly, with Wine Enthusiast’s top connoisseur, Adam Strum, and Monica Larner, the magazine’s Italian editor. This recognition is much more thrilling if one considers that among the élite of 100 wines, there are just five sparkling wine labels and only one is Italian. And also in the Vinitaly wine-tasting the only bubbles were Ferrari.